Articles
Perspectives on technology leadership, operations, marketing systems, and scaling businesses.
Building a Zero-Cost Development Pipeline
Local-first AI coding agents, self-hosted runners, and quality gates that catch issues before they get expensive.
Building an AI-First Customer Service Operation
How to implement tiered AI automation in customer service, from chatbots to AI agents to human escalation.
The Attribution Problem Nobody Wants to Solve
Why last-click attribution persists, building a customer data platform, and practical approaches to incrementality testing.
Automating Content Publishing at Scale
Building headless publishing pipelines with AI-assisted content generation and human checkpoints.
Leading a Technology Team Through Platform Migration
Why migrations fail and how to plan cutover, manage stakeholders, and run post-migration retrospectives.
The Real Cost of Technical Debt
Quantifying technical debt in terms executives understand, and practical strategies for paying it down.
Building Internal Tools That People Actually Use
Why most internal tools fail at adoption and how to build ones that integrate into existing workflows.
Direct Response Marketing in the AI Era
What changes and what stays the same when AI meets direct response marketing at scale.
Managing a $2M Monthly Ad Spend
Budget allocation frameworks, real-time optimization, and reporting that drives decisions at scale.
From Developer to CTO: What Changes
The hardest skill shifts when moving from building software to leading the people and strategy behind it.
Cracking the Code: Mastering Email Authentication (Part 2/3)
Dedicated IP addresses, sender reputation monitoring, and reverse DNS setup for email deliverability.
Cracking the Code: Diagnosing Email Problems (Part 1/3)
Checking email content, verifying sender reputation, and ensuring proper server configuration.
Operational Excellence in a Remote-First World
Async communication, documentation-driven collaboration, and measuring output over activity in distributed teams.
Revolutionize Your Abandoned Cart Strategy
Multi-channel approaches to cart recovery including telesales integration and personalized follow-up.
The Multi-Imprint Challenge: Running Parallel Brands
Shared infrastructure vs brand independence, data isolation, and knowing when to merge or keep separate.
The SMS Marketing Landscape
Branded SMS setup, comparison of short link platforms, and creating memorable text campaigns.